Pool permits, structural additions, and new construction all generate outdoor living spend. Tradewinds finds the projects in motion and tells you who owns the property before the yard is done.
Every pool permit generates a deck or patio need. The homeowner is already in contractor mode with budget committed. Decking is the natural adjacent spend.
Room additions and garage conversions often include exterior work. A homeowner adding square footage indoors frequently wants the outdoor footprint to match.
Builders leave decking and outdoor living to the buyer. New construction homeowners are primed to complete the outdoor space in year one or two.
Homes assessed over $400K built before 2000 often have dated decks or no deck at all. Replacement timing is predictable from permit and property records.
One closed deck job covers three months of subscription. More importantly: a homeowner who sees your work while the project is happening is your next referral. Radius targeting around active permits is built into the product.
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